![]() But this doesn’t take into account how much value each person is getting from your app, or the level of engagement at each login. While some experts consider “active users” to be a vanity metric, DAU and MAU continue to be some of the most commonly used figures in measuring the performance of SaaS startups.ĭefining an “active user” varies between products, industries and businesses, but in the majority of cases, it’s simply counted as a unique user logging into your app (without any deeper context).įor your specific SaaS product, simply tracking logins to your app may not be as useful as classifying an “active user” with more specific value based actions, such as:įrequent usage by lots of users is taken as a sign that your SaaS startup is healthy and has strong growth potential. In this article, we’ll take a look at the importance of monthly active users and daily active users, how to use the DAU/MAU ratio, and how to calculate each of these metrics for your SaaS startup. They’re useful metrics, especially for SaaS companies, to keep an eye on. Amongst the many SaaS metrics and acronyms floating around in the startup world, you’ll eventually come across DAU and MAU.ĭaily Active Users (DAU) and Monthly Active Users (MAU) can give you an overview of the health of your business and the effectiveness of your marketing strategies.
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